NEW GEN Z 101: Unlock & Outlast Microtrends

Twitch is creating livestreamed, interactive TV.

Dec 12 2018

Twitch is creating livestreamed, interactive TV. In Artificial, viewers vote via online chats and polls on what the characters will do in real time; for example, when a neighbor arrives at the main characters’ house, viewers decide whether she greets them with a handshake, hug, or kiss on the cheek. The sci-fi series shows a new direction for live content, choose-your-own-adventure series, and Twitch itself—which has been creating more non-gaming content for their massive Gen Z & Millennial audience. (LAT)