The maker of Marlboro cigarettes is betting on bud with a $2.4 billion investment into the marijuanaconomy. Altria is getting in on the growth industry by taking a 45% (potentially 55%) stake of Cronos Group, a Canadian cannabis company—a potentially smart move as traditional cigarettes fall out of favor among Millennials, and marijuana makes strides towards becoming mainstream. Investors lauded the decision, buying up shares of Altria, Cronos, and other cannabis competitors. (Bloomberg)
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