Payless tricked fashion influencers into bidding over $600 for their discount kicks. The shoe retailer rebranded themselves as Palessi for a one-day pop-up event staged inside a former Armani store. Unwitting influencers were given up to $250 to shop the supposed luxury store, but some were willing to shell out much more: one under-$40 pair of kicks was auctioned off for $645. Payless never actually charged the influencers, but their priceless reactions to finding out their latest purchase was from Payless live on as ads. (Jezebel, Vox)
