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Cheesy Hallmark holiday movies are having their heyday, and young consumers are eating them up.

Dec 03 2018

Cheesy Hallmark holiday movies are having their heyday, and young consumers are eating them up. Over 150 original Christmas movies have aired in total, and there are almost 40 new ones coming to the Hallmark channels this year. Our winter holidays survey shows how 13-36-year-olds are contributing to the movies’ popularity: 60% of Gen Z & Millennials told us they like watching made-for-TV holiday movies, and we’ve seen Netflix follow in Hallmark’s saccharine holiday content footsteps. (WSJ)