Kroger, Whole Foods, and more are opening in-store bars. They're betting on booze to get Millennial shoppers to hang out in their stores because, as one marketing CMO explains, “the longer you keep someone in your store, the higher chance you have of them spending more money.” Adding bars and other experiences (one Whole Foods has a putting green) also incentivizes shoppers to come in—when could just order online. (Vox)
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