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Kohl’s wants to become Millennials’ go-to department store.

Nov 29 2018

Kohl’s wants to become Millennials’ go-to department store. Their new CEO admits “When it comes to wooing [M]illennials, we have not done our job,” and she wants to change that. To get in the coveted demo’s good graces, they’re innovating in-store and digitally, making pickup and delivery easy. They’re also forming strategic partnerships, like their team-up with Amazon that lets customers pick up and return items at stores, and their fashion-forward clothing line created in collaboration with PopSugar. (Forbes)