Influencer marketing prices have skyrocketed.

Influencer marketing prices have skyrocketed. Brands are expected to pay more than $60,000 for a single praising post from a top-tier influencer and at least $85,000 to put down a competitor’s product—a far cry from rates that one marketing consultant claims ranged from $5,000-10,000 in 2016. Middle men stepping in to rake in fees are responsible for some of the rise, but considering that 42% of 13-35-year-olds told Ypulse they’ve purchased an online celebrity-recommended item, many are still willing to pay up. (Wired)