Petite ‘n Pretty wants to be kids’ “first experience in beauty.” The cosmetics company noticed a niche “community of mini MUAs [makeup artists],” and are working with tween influencers on Instagram and YouTube to promote their products. They’re selling makeup to kids and teens as young as four, offering buildable colors for experiential young and sheer looks for teens that are starting to add makeup to their daily routines. (WWD)
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