The witch aesthetic is still trending with young consumers. Pinterest found that pins on the topic have seen a 281% boost among Gen Z, 1.9 million posts fall under the hashtag #witchesofinstagram, and “witchfluencers” are building large followings. What’s driving the interest in Practical Magic? Witchcraft has always boomed during “dark times,” according to one witch, but the trend also taps into the wellness movement, with people seeking spells and crystals as forms of self-care. (Glamour)
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