Drybar’s founders are Millennializing the massage parlor.

Drybar’s founders are Millennializing the massage parlor. With Squeeze, time-strapped consumers can book and pay for 20-80-minute massages in a standalone app, where they can also personalize the experience they’re about to have. Squeeze’s Creative Director explains “You’ll be able to set all your preferences online, from the pressure you want, to whether you want oil or lotion, to what music, lighting, and temperature you prefer.” (Fast Company)