Brands are targeting Fortnite fans through in-game activations. Dollar Shave Club, which has a history of being quick to embrace gaming trends, accrued 9.8 million views across their nine in-game videos this summer. Meanwhile, Marvel promoted upcoming films by offering Iron Man and Thanos skins, so players could change their avatars’ appearance to emulate their favorite characters—and earn Marvel some free marketing. Blue Apron, Casper, and even 1-800-Flowers have been spotted using Fortnite, too. (Marketing Dive)
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