Moët and Virgil Abloh have teamed up to bring luxury shoppers to bus shelters—but not to ride the bus. The pop-up experience is taking over three Chicago bus stops to promote Moët Nectar Impérial Rosé’s “limited edition bottles.” Their Brandom will be encouraged to seek out the shelters and take home a piece of the caution tape adorning them—which says “For display only,” a slogan that will make its way onto an even rarer limited run of the Millennial-beloved pink drink. (AListDaily)
