The first feature-length chat fiction story is coming to Snapchat.

The first feature-length chat fiction story is coming to Snapchat. Dark Matter tells a paranormal tale with 32,000 words, all delivered in a message format accompanied by audio clips and illustrations. The interactive endeavor is Hooked’s longest-ever story of its kind, and should appeal to young viewers who are going to the dark side for their media. Readers can discover Dark Matter via Snapchat or the Hooked app, where (according to Hooked) over 100 million unique readers have tried their chat fiction content. (TechCrunch)