Snapchat is struggling to retain users, so they’re aging up. Though the app is beloved by teens, the platform is pivoting its focus to make up for continued quarter-over-quarter daily user declines. But going after those-over-34 could backfire, not only because Snapchat is made for digitally native users but because teens’ parents signing up could convince them to log off. Despite rising revenue, stocks are sliding and notable media partners have pulled back. (Recode, Bloomberg)
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