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Generation Wanderlust can book their next trip with an Instagram screenshot.

Oct 23 2018

Generation Wanderlust can book their next trip with an Instagram screenshot. EasyJet’s “Look and Book” feature automatically identifies European locations and fills out flight booking info from user-provided screenshots. While we’ve seen clothing brands leverage click-to-buy links for their looks, this innovation from the U.K. airline shows how travel brands can make social media more shoppable for them, too. Plus, the feature leverages wanderlust (and envy) for Instagrammable destinations. (Quartzy)