The travel industry is borrowing from the hostel experience to attract young travelers.

The travel industry is borrowing from the hostel experience to attract young travelers. Generator and Freehand have both launched hostel-style accommodations in major U.S. cities, where travelers can pay per bed or private room. But while some brands are adding bunk beds, others are emphasizing the social aspect of the hostel experience. Hilton’s new brand, Motto, wants to be a “hostel on steroids,” betting that young travelers will settle for smaller (albeit private) rooms in exchange for “hyper-charged food and beverage opportunities.” (WSJ)