Impossible Foods and White Castle have launched a sci-fi miniseries to promote their vegan sliders. In the first episode, which has 83,000 views on Impossible Foods’ YouTube, rappers from the Wu-Tang Clan are sent to space in outfits reminiscent of Star Trek, where they answer questions from their audience. To further engage, the brands are also encouraging users to use the #ImpossibleSlider hashtag. Longer, more engaging content is gaining traction as a new way to advertise to young consumers. (MediaPost)
