Build-A-Bear's latest products take on two major toy trends: unboxing and customization. Their blind boxes will contain a small character that can be colored and collected, while their DIY Rainbow Bear and Pink Kitty plush products will include stuffing, heart lockets, outfits, and even a birth certificate so that children can create them from scratch. The brand has been pushing past the simple bear lately to appeal to young customers enamored with the likes of Fingerlings and L.O.L. Surprise. (Kidscreen)
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