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Influencers are pretending to live in an NYC penthouse made just for Instagramming.

Oct 02 2018

Influencers are pretending to live in an NYC penthouse made just for Instagramming. In reality, no one lives in the femininely furnished space, instead it’s booked solely to shoot images of idealized lives, from promoting beauty products in the immaculate bathroom to ruffling the freshly pressed sheets for a just-woke-up look. Village Marketing is the company behind the Insta-ready backdrop, which they plan to rent as an event space, using influencers to spread the word about the penthouse, and its Wayfair furniture, for free. (NYTSelect All)