Gen Z hype beasts are making the resale market big business.

Gen Z hype beasts are making the resale market big business. The lure of limited edition has spawned the major shopping trend among young consumers. Thrift stores like Lucky Dog thrive by buying and reselling coveted streetwear brands like Supreme for as much as $1K a t-shirt, both in-store and through their Instagram. NPR reports that the resale sneaker market alone is worth $1.5 billion, not including private sales that take place through social media. (Bisnow)