Dollar Shave Club wants to be the next big Millennial lifestyle brand. They’re expanding past razors, adding products like body wash and toothpaste to their lineup to set themselves apart from competitors like Harry’s and Billie. Dollar Shave Club’s new “Get Ready” ad aims to show that the brand is for more than just “bros” and more than just shaving. Their approach is setting the tone for the rest of parent company Unilever’s portfolio. (Adweek)
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