Speaking of YouTube, one of the most popular channels on the platform was just sold. Little Baby Bum features parent-approved content, like a 54-minute video of popular nursery rhymes that has over 2.1 billion views. Media company Moonbug reportedly beat out four other bids to buy the channel, showcasing the ongoing trend of major YouTube channels “be[ing] bought out or merged with OTT platforms or television-channel owners.” (Bloomberg)
