KFC is using their fried chicken to tap into the mental health trend.

KFC is using their fried chicken to tap into the mental health trend. For the U.K.’s annual Mindfulness Day, the fast food brand promoted a series of autonomous sensory median response (ASMR) videos. But, instead of featuring the usual slime or ice chips, they filmed “frying chicken, simmering gravy and sizzling bacon.” The anxiety-calming videos are available at KFChill.co.uk. and are being promoted across Instagram, Facebook, and YouTube. (Ad Age)