Snapchat is monetizing yet another aspect of their app. They’re pairing up with media partners like CNN and Cosmo to create branded content in the Our Stories section. Brands will be able to own an Our Story, curate it accordingly, and boost it across their own social and site—even off of Snapchat. The 20 new content creators will not only increase Snap Inc.'s revenue but will win the stagnating (but nonetheless teen-beloved) app some extra exposure. (Mashable, recode)
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