Porsche wants to rent their luxury cars to Millennials. Porsche Drive is a service piloting in Atlanta that will rent vehicles for as little as four hours, along with a concierge that delivers the car to drivers’ doors. The luxury car company is also teaming up with digital rental platform Turo for short-term rentals in SF and LA, and for Porsche Host, which will let Turo users take Porsches for a spin on the company’s test track. (Fortune)
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