Cheetos is bringing their pop-up restaurant to the west coast. Led by celebrity chef Roy Choi, the limited-run experience will feature items like Flamin’ Hot Elotes and a five-alarm Cheetos steak that’s served on fire. After NYC's The Spotted Cheetah was so successful that it racked up a 1,000-person waiting list, it’s no wonder Frito-Lay is bringing their concept to LA. Plus, the company did some social listening and found that their Brandom was already transforming Cheetos into everything from bagels to sushi. (Adweek)
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