It turns out Millennials & Gen Z aren’t killing the diamond industry. According to De Beers, 21-39-year-olds accounted for nearly 60% of all diamond sales in the U.S. for 2017. Bridal jewelry made up 27% of the demo’s purchases (yes, Millennials are buying engagement rings) and romantic gifts represented 12%. The company also noted that demand for diamond jewelry rose 2% to a record-setting $82 billion last year. (Rapaport)
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