Colleges are price-matching to compete for top students.

Colleges are price-matching to compete for top students. Debt-weary new students are getting smarter about the cost-benefit trade-off for attending expensive schools, so private universities like Oglethorpe and Robert Morris are trying the tried-and-true retail tactic to entice them, with the latter adding on a $3,000 scholarship. Public schools are also lowering out-of-state students’ barrier for entry by matching in-state costs. (Business Insider, WSJ)