Pizza Hut is turning their boxes into augmented reality experiences. The special edition packaging will pair up with the Bean Bag Blitz mobile app to turn the boxes into cornhole boards. Pizza Hut bet big on live TV this year by becoming the NFL’s official sponsor, and this move to gamify gameday could convince young viewers to tune in and order up. It also offers a tech-driven halftime activity for the Millennials who like to watch games in social settings. (MediaPost)
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