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Another throwback trend has made its way into young consumers’ closets: Dickies.

Aug 24 2018

Another throwback trend has made its way into young consumers’ closets: Dickies. The workwear pant has hit the runway, collaborated with the likes of Open Ceremony, and been boosted by celebs like Justin Bieber. They were recently acquired by VF Corp, which owns Vans and The North Face, and made headlines for growing by the double-digits last quarter. Why are Dickies having a moment? Because “dressing like ‘90s rock stars who are dressing like rappers who are dressing like skaters is peak style in 2018.” (GQ)

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