Chase bank is teaming up with the star of HQ Trivia to surprise young consumers. According to Chase’s CMO, “’If it's not fun, interesting or interactive, it's really hard to connect with these college students.’” So they’re launching a digital campaign starring Scott Rogowsky, the host of the popular quiz app, interacting with students through an ATM screen. Rogowsky teases the young visitors and “quizzes” them on their financial habits, while doling out tips. Video of the encounters are being released on social media, and Chase’s student site. (AdAge)
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