Winky Lux’s pop-up store is luring in Instagram-loving young consumers.

Winky Lux’s pop-up store is luring in Instagram-loving young consumers. The indie beauty brand opened a temporary “Experience Store” where visitors tour seven “whimsical” rooms like a “Disco Ball Room” that plays K-pop and a mini coffee shop. Winky Lux’s founder wanted the store to look “like flowers vomited everywhere” and thinks that “There’s no social capital in shopping in a [traditional] beauty store—there’s nothing that’s shareable.” (NYP)