Corona’s parent company just poured $4 million more into the future of weed-based beverages. With the investment, Constellation Brands has upped their share of Canopy, a recreational and medical marijuana company, from 10% to nearly 40%. Constellation Brands’ CEO is betting big on the weed wave, calling cannabis drinks “potentially one of the most significant global growth opportunities of this decade.” Canopy will be developing “pot-infused, non-alcoholic beverages,” which Heineken and Molson Coors are also dabbling in. (MediaPost)
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