House of Highlights just hit over 10 million followers on Instagram. To monetize, the Bleacher Report-owned account has had 21 campaigns from advertisers like Taco Bell and Gatorade so far, and they boast that their co-branded content actually accrues more views than their organic posts. To continue to grow their brand, they started a YouTube account earlier this year that already has over 250,000 followers, and a Twitter show is in the works. (Fast Company, Digiday)
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