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Viacom just acquired AwesomenessTV to tap into their teen viewership.

Jul 31 2018

Viacom just acquired AwesomenessTV to tap into their teen viewership. “Awesomeness has done an incredible job building their brand into a digital media powerhouse for today’s most sought-after and hard-to-reach youth audiences,” said a president at Viacom. Awesomeness reportedly reaches 158 million subscribers, and—though they were reportedly acquired for less than their 2016 valuation—they’ll be a valuable addition to Viacom’s other youth brands, Nickelodeon and MTV. (THR)