Dolce & Gabbana’s NYC boutique is becoming an “exclusive invite-only club.” The brand is hosting monthly events that will only let in 100-150 attendees.

Dolce & Gabbana’s NYC boutique is becoming an “exclusive invite-only club.” The brand is hosting monthly events that will only let in 100-150 attendees. Their first featured performances by musical artists, and future events will cover everything from technology to fashion. The store is aiming to “act as a cultural hub and luxury community space,” showing how the experience matters more than the purchase when it comes to in-store shopping today. (The Cut)