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Walmart is targeting first-time parents, filling the void left by Babies R Us.

Walmart is targeting first-time parents, filling the void left by Babies R Us. The retailer is focusing on furnishing Millennial parents’ first baby nurseries, offering curated collections with on-trend names like Boho Chic, Wanderlust, and Mid-Century Modern. Their color schemes also aim to be inclusive by offering gender neutral options for the Genreless Generation. (USA Today)

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