Why do some gamers live-stream to small (or non-existent) audiences?

Why do some gamers live-stream to small (or non-existent) audiences? Many are looking to build digital friendships, ease loneliness, and practice their social skills via esports—rather than become an influencer. Not everyone can be Ninja (the Fortnite streamer everyone should know about) and getting that first viewer can take months. However, one streamer explains why it’s worth it: “It’s like we have our own little internet family honestly. I see these people as my friends and not viewers.” (The Verge)