Avon is going digital, breaking away from their door-to-door roots. The company is taking cues from some of its savvier sellers, who are using Facebook Live and YouTube rather than knocking on neighbors’ doors. The brand is upgrading their ecommerce by adding “editorial features” and creating a digital brochure that sales reps can send via WhatsApp. In addition, Avon is trying to become (in one analyst’s words) “more appealing to [M]illennials” by adding trendy products like K-beauty cosmetics, as well as speeding up product development to imitate fast fashion. (Bloomberg)
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