Esports viewers will match the NFL’s by 2022, predicts Goldman Sachs, and Fortnite’s record revenues show how much opportunity the industry will hold. Last month, the free-to-play phenomenon brought in $318 million, far above the $203.5 million Pokémon Go brought in at its peak in August of 2016. Fortnite is taking over the internet, and bringing newcomers into the fold of competitive gaming. Goldman insists that “ESports are as much of a sport as any other,” and should be treated as such by brands seeking the next frontier for advertising. (Bloomberg, Recode)
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