Brandless has a new $3-and-up line of clean beauty products. The site has earned headlines for their minimalist aesthetic, low price point, and contradictory name (it is, after all, a brand). Clean beauty seems like a natural segue for Brandless, which already touts transparency as a main selling point. The new line will include everything from eyelash curlers to skincare, and all of the products will appease natural-obsessed young consumers by nixing sulfates, parabens, formaldehyde, and other notorious ingredients. (Fast Company)
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