There’s a good chance you haven’t heard of the YouTuber behind the fourth most-popular channel on the platform, ranked just one spot behind Justin Bieber. His name is Germán Garmendia. His online persona is “aggressively normal,” and his videos are telenovela-style dramatizations of everyday occurrences like “things people do at the gym.” Everyone can relate to his content, making young viewers feel like his friend—the ultimate draw of today’s online celebrities. Right now, he’s mostly known by Spanish speakers—but he just moved to Hollywood and could be reaching an American audience soon. (Wired)
