The Influencer Effect is no longer just for trendy brands; big companies like Clorox are catching on, too.

The Influencer Effect is no longer just for trendy brands; big companies like Clorox are catching on, too. Recently, Clorox enlisted the help of YouTuber Hannah Hart, the host of “My Drunk Kitchen,” for a new video for Glad bags in which she makes a burrito—upside down. This isn’t the first time they’ve recruited YouTubers, but it shows how Clorox is “shifting its vision and putting more resources” into content that connects with young consumers via their favorite online celebrities. (MediaPost)