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Streaming services are shelling out big money for original series—but in the Binge Effect economy, buying already-established hits is equally important.

Jun 11 2018

Streaming services are shelling out big money for original series—but in the Binge Effect economy, buying already-established hits is equally important. A VP at Hulu explains they “look for those shows that are sort of the comfort food to blend in with [originals’] intensity.” And it’s working. For instance, 35,000 viewers binge watched every episode of ER in the first two months it was on Hulu, and Ypulse research found that over 70% of young consumers have binged a show that has not been on TV for several years. Roku, PlayStation Vue, and YouTube Premium are all adding series they think will give them a leg up in the streaming wars. (Variety)