Engagement rings are getting the Warby Parker treatment. Yes, we said engagement rings. Hayden Cudworth will ship five replica engagement rings or wedding bands to shoppers to try on at home, and show their “mother, best friend and sister.” Then, shoppers can customize their choice online to have the real thing shipped to them. The direct-to-consumer startup offers competitive pricing and a shopping experience tailored to a generation used to buying big things online and planning engagements as a couple. (BuzzFeed)
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