Halo Top is opening more shops to create in-person experiences with their customers—profit is just the cherry on top (sorry). The brand has found immense success by creating a “guilt-free,” all-natural ice cream for wellness-loving young consumers, and then packaging it in an Instagrammable pint. They’ve opened two shops in LA and have a pop-up planned for NY, but they’re not stopping there. The COO plans on opening more stores as “a marketing and branding play” to build customer loyalty. (Eater)
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