J.Crew is revamping their brand to reconnect with young consumers, but will it be enough? They’re taking cues from Madewell, a sister brand with booming revenues, by starting a loyalty program that J.Crew’s president and COO said will be “going beyond typical incentives and rewards.” They’re also appealing to Customization Nation with a “data-driven personalization engine” to recommend products to shoppers. However, more major changes could be needed to compete in the crowded retail wasteland. (Racked, Fast Company)
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