Apple is following Android’s lead, launching a suite of “digital wellbeing features.” The iOS 12 operating system will come complete with tech to help monitor time spent on devices, easing customers’ anxiety over smartphone addiction.

Apple is following Android’s lead, launching a suite of “digital wellbeing features.” The iOS 12 operating system will come complete with tech to help monitor time spent on devices, easing customers’ anxiety over smartphone addiction. The “Digital Health” initiative will also play into the wellness-driven trend of digital detoxing. One former senior exec recently said, “We need to get finer-grain language and start to understand that an iPhone is just a refrigerator, it’s not the addiction.” (TechCrunch, Bloomberg)