Kohl’s and PopSugar are collaborating on a new clothing line to bring Millennials back to the department store. So far, Kohl’s has kept its head above water with young consumers in the so-called retail wasteland, recently reporting strong Q1 sales and making it onto Ypulse’s own list of young consumers’ favorite places to shop offline. The CMO of Kohl’s hopes that the PopSugar partnership will “connect with Millennials in a credible, authentic and meaningful way” and help them gather data on the coveted demo. (MediaPost)
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