Tiffany & Co.'s experiential marketing moves seem to be working: same-store sales beat all expectations by rising 7% in the first quarter of 2018. The jeweler painted NYC their signature blue, taking over bodegas, coffee carts, and subway stations throughout the city to promote their new Paper Flowers collection. Subway stations were also filled with Instagrammable art and limited-edition branded metro cards. Prior to this, they built hype by opening a branded cafe at their flagship location. (Fortune, The Cut)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
